LIFT. It's a Lifestyle is a premium apparel brand driven by a passion for motivation and inspiration. Founded in 2006 by Victor Gonzalez, our company emerged from a vision to create a symbol, a product that embodies the spirit of personal growth and progress in all its forms.
LIFT. It's a Lifestyle is more than just a brand, it's a mindset. With one word that carries endless meanings, our apparel is designed for those who seek to elevate their confidence, athletic performance, and overall lifestyle.
FEATURED ATHLETE COLLECTION
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Official TEAM LIFT. Maddy Collado Flag
- Regular price
- $34.99
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- $34.99
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- Sold out
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Official TEAM LIFT. Maddy Collado Hoodie (READ DISCLAIMER)
- Regular price
- $50.00
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- $50.00
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Official TEAM LIFT. Maddy Collado Tee
- Regular price
- $30.00
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- $30.00
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NEWEST LIFT. DROP
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LIFT. SURF CAMP Hoodie (SEE DISCLAIMER)
- Regular price
- $50.00
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- $50.00
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LIFT. SURF CAMP Tee
- Regular price
- $30.00
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- Sale price
- $30.00
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LIFT. ATHLETE Five Panel Cap
- Regular price
- $26.00
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- $26.00
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LIFT. ATHLETE Trucker Cap
- Regular price
- $26.00
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- $26.00
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LIFT. ATHLETE Unisex Hoodie (READ DISCLAIMER)
- Regular price
- $50.00
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- $50.00
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LIFT. ATHLETE Tee
- Regular price
- $30.00
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- $30.00
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TEAMLIFT. Cuffed Beanie
- Regular price
- $27.99
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- $27.99
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TEAMLIFT. Snapback Hat
- Regular price
- $27.99
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- $27.99
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LIFT. SUNDAY Hoodie (READ DISCLAIMER)
- Regular price
- $50.00
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- $50.00
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LIFT. FUTURE Premium Sweatshirt (READ DISCLAIMER)
- Regular price
- $45.00
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- $45.00
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LIFT. Future Tee
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- $30.00
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- $30.00
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LIFT. Future Hoodie
- Regular price
- $50.00
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- $50.00
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LIFT. Future Shorts
- Regular price
- $40.00
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- $40.00
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LIFT. Future Shorts
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- $40.00
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- $40.00
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LIFT. Future Shorts
- Regular price
- $40.00
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- $40.00
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LIFT. Future Hoodie (See Description)
- Regular price
- $50.00
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- $50.00
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LIFT. Future Oversized faded t-shirt
- Regular price
- $34.99
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- $34.99
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LIFT. Future FLAG
- Regular price
- $34.99
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- Sale price
- $34.99
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LIFT. Apparel Co Ribbed knit beanie
- Regular price
- $27.99
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- $27.99
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LIFT. Apparel Co Tee
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- $30.00
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- $30.00
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LIFT. Apparel Co Tee
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- $30.00
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- $30.00
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LIFT. Fisherman beanie
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- $27.99
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- $27.99
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LIFT. Golf rope cap
- Regular price
- $26.00
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- Sale price
- $26.00
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LIFT. GOLF Tee
- Regular price
- $30.00
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- $30.00
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TEAM LIFT. training shorts
- Regular price
- $40.00
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- Sale price
- $40.00
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LIFT. THREADS
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NO BITCH SHIT. LIFT. Flag
- Regular price
- $34.99
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- Sale price
- $34.99
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NO BITCH SHIT. LIFT. Flag
- Regular price
- $34.99
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- $34.99
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- Sold out
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NO BITCH SHIT. LIFT. Joe Mug
- Regular price
- $17.00
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- Sale price
- $17.00
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LIFT. NO BITCH SHIT. Tee
- Regular price
- $30.00
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- $30.00
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LIFT. NO BITCH SHIT. Tee
- Regular price
- $30.00
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- $30.00
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NO BITCH SHIT. LIFT. Flag (Military Green)
- Regular price
- $34.99
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- $34.99
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NO BITCH SHIT. LIFT. BEANIE
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- $27.99
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- $27.99
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NO BITCH SHIT. LIFT. (DAD HAT)
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- $26.00
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- $26.00
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NO BITCH SHIT. LIFT. (DAD HAT)
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- $26.00
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- $26.00
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LIFTLEGION. Dad hat
- Regular price
- $26.00
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- $26.00
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RAAM NO BITCH SHIT.
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Official LIFT./RUSTY DOGS OF WAR Tee
- Regular price
- $30.00
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- Sale price
- $30.00
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Official LIFT./RUSTY DOGS OF WAR Hoodie (SEE DISCLAIMER)
- Regular price
- $50.00
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- $50.00
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- Sold out
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Official LIFT./RUSTY DOGS OF WAR Joe Mug
- Regular price
- $19.99
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- $19.99
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- Sold out
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Official NO BS/RUSTY DOGS OF WAR/ Race Across America Tee
- Regular price
- $50.00
- Regular price
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- $50.00
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- Sold out
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Official NO BS/RUSTY DOGS OF WAR/ Race Across America Tee
- Regular price
- $50.00
- Regular price
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- Sale price
- $50.00
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- Sold out
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Official NO BS/RUSTY DOGS OF WAR/ Race Across America Tee
- Regular price
- $50.00
- Regular price
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- Sale price
- $50.00
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- per
- Availability
- Sold out
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Official NO BS/RUSTY DOGS OF WAR/ Race Across America Joe Mug
- Regular price
- $19.99
- Regular price
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- Sale price
- $19.99
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- per
- Availability
- Sold out
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Official NO BS/RUSTY DOGS OF WAR/ Race Across America Trucker Cap
- Regular price
- $27.99
- Regular price
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- Sale price
- $27.99
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- per
- Availability
- Sold out
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Official NO BS/RUSTY DOGS OF WAR/ Race Across America Trucker Cap
- Regular price
- $27.99
- Regular price
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- Sale price
- $27.99
- Unit price
- per
- Availability
- Sold out
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Official NO BS/RUSTY DOGS OF WAR/ Race Across America Trucker Cap
- Regular price
- $27.99
- Regular price
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- Sale price
- $27.99
- Unit price
- per
- Availability
- Sold out
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Official NO BS/RUSTY DOGS OF WAR/ Race Across America Trucker Cap
- Regular price
- $27.99
- Regular price
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- Sale price
- $27.99
- Unit price
- per
- Availability
- Sold out
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Official NO BS/RUSTY DOGS OF WAR/ Race Across America Flag
- Regular price
- $34.99
- Regular price
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- Sale price
- $34.99
- Unit price
- per
- Availability
- Sold out
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Official NO BS/RUSTY DOGS OF WAR/ Race Across America Flag
- Regular price
- $34.99
- Regular price
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- Sale price
- $34.99
- Unit price
- per
- Availability
- Sold out