MOTIVATE*INSPIRE*BECOME

LIFT. It's a Lifestyle is a premium apparel brand driven by a passion for motivation and inspiration. Founded in 2006 by Victor Gonzalez, our company emerged from a vision to create a symbol, a product that embodies the spirit of personal growth and progress in all its forms.

LIFT. It's a Lifestyle is more than just a brand, it's a mindset. With one word that carries endless meanings, our apparel is designed for those who seek to elevate their confidence, athletic performance, and overall lifestyle.

FEATURED ATHLETE COLLECTION

  • Official TEAM LIFT. Maddy Collado Flag
    Product mockup
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    $34.99
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  • Official TEAM LIFT. Maddy Collado Hoodie (READ DISCLAIMER)
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    $50.00
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  • Official TEAM LIFT. Maddy Collado Tee
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    Regular price
    $30.00
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NEWEST LIFT. DROP

  • LIFT. SURF CAMP Hoodie (SEE DISCLAIMER)
    LIFT. SURF CAMP Hoodie (SEE DISCLAIMER)
    Regular price
    $50.00
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    $50.00
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  • LIFT. SURF CAMP Tee
    LIFT. SURF CAMP Tee
    Regular price
    $30.00
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    $30.00
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  • LIFT. ATHLETE Five Panel Cap
    Product mockup
    Regular price
    $26.00
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    $26.00
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  • LIFT. ATHLETE Trucker Cap
    Product mockup
    Regular price
    $26.00
    Regular price
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    $26.00
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  • LIFT. ATHLETE Unisex Hoodie (READ DISCLAIMER)
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    Regular price
    $50.00
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    $50.00
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  • LIFT. ATHLETE Tee
    Product mockup
    Regular price
    $30.00
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    $30.00
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  • TEAMLIFT. Cuffed Beanie
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    Regular price
    $27.99
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    $27.99
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  • TEAMLIFT. Snapback Hat
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    Regular price
    $27.99
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    $27.99
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  • LIFT. SUNDAY Hoodie (READ DISCLAIMER)
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    Regular price
    $50.00
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    $50.00
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  • LIFT. FUTURE Premium Sweatshirt (READ DISCLAIMER)
    Product mockup
    Regular price
    $45.00
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    $45.00
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  • LIFT. Future Tee
    Product mockup
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    $30.00
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    $30.00
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  • LIFT. Future Hoodie
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    $50.00
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  • LIFT. Future Shorts
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    $40.00
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    $40.00
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  • LIFT. Future Shorts
    Product mockup
    Regular price
    $40.00
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    $40.00
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  • LIFT. Future Shorts
    Product mockup
    Regular price
    $40.00
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    $40.00
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  • LIFT. Future Hoodie (See Description)
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    Regular price
    $50.00
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  • LIFT. Future Oversized faded t-shirt
    Product mockup
    Regular price
    $34.99
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    $34.99
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  • LIFT. Future FLAG
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    Regular price
    $34.99
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    $34.99
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  • LIFT. Apparel Co Ribbed knit beanie
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    Regular price
    $27.99
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    $27.99
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  • LIFT. Apparel Co Tee
    Product mockup
    Regular price
    $30.00
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    $30.00
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  • LIFT. Apparel Co Tee
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    $30.00
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  • LIFT. Fisherman beanie
    Product mockup
    Regular price
    $27.99
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    $27.99
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  • LIFT. Golf rope cap
    Product mockup
    Regular price
    $26.00
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    $26.00
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  • LIFT. GOLF Tee
    LIFT. GOLF Tee
    Regular price
    $30.00
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    Sale price
    $30.00
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  • TEAM LIFT. training shorts
    Product mockup
    Regular price
    $40.00
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    $40.00
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RAAM NO BITCH SHIT.

  • Official LIFT./RUSTY DOGS OF WAR Tee
    Product mockup
    Regular price
    $30.00
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    $30.00
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  • Official LIFT./RUSTY DOGS OF WAR Hoodie (SEE DISCLAIMER)
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    Regular price
    $50.00
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    $50.00
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  • Official LIFT./RUSTY DOGS OF WAR Joe Mug
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    Regular price
    $19.99
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    $19.99
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  • Official NO BS/RUSTY DOGS OF WAR/ Race Across America Tee
    Official NO BS/RUSTY DOGS OF WAR/ Race Across America Tee
    Regular price
    $50.00
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  • Official NO BS/RUSTY DOGS OF WAR/ Race Across America Tee
    Product mockup
    Regular price
    $50.00
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  • Official NO BS/RUSTY DOGS OF WAR/ Race Across America Tee
    Product mockup
    Regular price
    $50.00
    Regular price
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  • Official NO BS/RUSTY DOGS OF WAR/ Race Across America Joe Mug
    Product mockup
    Regular price
    $19.99
    Regular price
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    $19.99
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  • Official NO BS/RUSTY DOGS OF WAR/ Race Across America Trucker Cap
    Product mockup
    Regular price
    $27.99
    Regular price
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    $27.99
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  • Official NO BS/RUSTY DOGS OF WAR/ Race Across America Trucker Cap
    Product mockup
    Regular price
    $27.99
    Regular price
    Sale price
    $27.99
    Unit price
    per 
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  • Official NO BS/RUSTY DOGS OF WAR/ Race Across America Trucker Cap
    Product mockup
    Regular price
    $27.99
    Regular price
    Sale price
    $27.99
    Unit price
    per 
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  • Official NO BS/RUSTY DOGS OF WAR/ Race Across America Trucker Cap
    Product mockup
    Regular price
    $27.99
    Regular price
    Sale price
    $27.99
    Unit price
    per 
    Availability
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  • Official NO BS/RUSTY DOGS OF WAR/ Race Across America Flag
    Product mockup
    Regular price
    $34.99
    Regular price
    Sale price
    $34.99
    Unit price
    per 
    Availability
    Sold out
  • Official NO BS/RUSTY DOGS OF WAR/ Race Across America Flag
    Product mockup
    Regular price
    $34.99
    Regular price
    Sale price
    $34.99
    Unit price
    per 
    Availability
    Sold out