MOTIVATE*INSPIRE*BECOME

LIFT. It's a Lifestyle.

"We are an apparel company with motivation and inspiration fueling our ideas and designs. LIFT. It's a Lifestyle was founded in 2006 by Victor Gonzalez and started with a desire to bring a product or symbol to the people that personified advancement in any form.. LIFT. It's a Lifestyle was born. One word, many meanings, for everyone. 

Elevate your confidence, athletic ability or lifestyle with LIFT. It's a Lifestyle. apparel."

NEWEST LIFT. DROP

  • LIFT. HUMBLE Tee
    LIFT. HUMBLE Tee
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    $30.00
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  • LIFT. GYM Tee
    LIFT. GYM Tee
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    $30.00
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  • LIFT. SCRIPT Hoodie (READ DISCLAIMER)
    LIFT. SCRIPT Hoodie (READ DISCLAIMER)
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    $50.00
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  • LIFT. SCRIPT Tee
    LIFT. SCRIPT Tee
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    $30.00
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  • LIFT. Barber2 Tee
    LIFT. Barber2 Tee
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    $30.00
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  • LIFT. SANDLOT 3/4 Tee
    LIFT. SANDLOT 3/4 Tee
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    $30.00
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  • LIFT. Barber Hoodie (SEE DISCLAIMER)
    LIFT. Barber Hoodie (SEE DISCLAIMER)
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    $50.00
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  • LIFT. Barber Tee
    LIFT. Barber Tee
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    $30.00
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  • LIFT. SURF CAMP Hoodie (SEE DISCLAIMER)
    LIFT. SURF CAMP Hoodie (SEE DISCLAIMER)
    Regular price
    $50.00
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  • LIFT. SURF CAMP Tee
    LIFT. SURF CAMP Tee
    Regular price
    $30.00
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  • LIFT. SPEED Hoodie
    LIFT. SPEED Hoodie
    Regular price
    $50.00
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  • LIFT. SPEED Tee
    LIFT. SPEED Tee
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    $30.00
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  • LIFT. VIBES Tee
    LIFT. VIBES Tee
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    $30.00
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  • LIFT. TEAM Tee
    LIFT. TEAM Tee
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    $30.00
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LIFT. SALT SERIES (FEATURED COLLECTION)

  • LIFT. SUMMIT Hoodie (READ DESCRIPTION)
    LIFT. SUMMIT Hoodie (READ DESCRIPTION)
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    $50.00
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  • LIFT. LAT Tee
    LIFT. LAT Tee
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    $30.00
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  • LIFT. ADVENTURE TEAM. Tee
    LIFT. ADVENTURE TEAM. Tee
    Regular price
    $30.00
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  • LIFT. ADVENTURE TEAM. hat
    LIFT. ADVENTURE TEAM. hat
    Regular price
    $26.00
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    $26.00
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  • LIFT. BEAR. Flag
    LIFT. BEAR. Flag
    Regular price
    $34.99
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    $34.99
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  • LIFT. BEAR. Tee
    LIFT. BEAR. Tee
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    $30.00
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  • LIFT. Coordinates Hoodie (SEE DESCRIPTION)
    LIFT. Coordinates Hoodie (SEE DESCRIPTION)
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    $50.00
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  • LIFT. Coordinates Hoodie (SEE DESCRIPTION)
    LIFT. Coordinates Hoodie (SEE DESCRIPTION)
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    $50.00
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  • LIFT. Adirondack Hoodie (SEE DESCRIPTION)
    LIFT. Adirondack Hoodie (SEE DESCRIPTION)
    Regular price
    $50.00
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  • LIFT. BIG Bear Tee
    LIFT. BIG Bear Tee
    Regular price
    $30.00
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  • LIFT. HIKE Tee
    LIFT. HIKE Tee
    Regular price
    $30.00
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  • LIFT. SALT SERIES PREMIUM HOODIE
    LIFT. SALT SERIES PREMIUM HOODIE
    Regular price
    $50.00
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  • LIFT. Wonderer Tee
    LIFT. Wonderer Tee
    Regular price
    $30.00
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    $30.00
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  • LIFT. Boogie Tank
    LIFT. Boogie Tank
    Regular price
    $27.00
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    $27.00
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  • LIFT. Wave Tank
    LIFT. Wave Tank
    Regular price
    $27.00
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    $27.00
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  • LIFT. SALT SERIES LS Tee
    LIFT. SALT SERIES LS Tee
    Regular price
    $36.50
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    $36.50
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