MOTIVATE*INSPIRE*BECOME

LIFT. SALT SERIES IS BACK.

"We are an apparel company with motivation and inspiration fueling our ideas and designs. LIFT. It's a Lifestyle was founded in 2006 by Victor Gonzalez and started with a desire to bring a product or symbol to the people that personified advancement in any form.. LIFT. It's a Lifestyle was born. One word, many meanings, for everyone. 

Elevate your confidence, athletic ability or lifestyle with LIFT. It's a Lifestyle. apparel."

LIFT. SALT SERIES (FEATURED COLLECTION)

  • LIFT. HIKE Tee
    $27.50
    $27.50
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  • LIFT. SALT SERIES PREMIUM HOODIE
    $50.00
    $50.00
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  • LIFT. SALT SERIES PREMIUM HOODIE
    $50.00
    $50.00
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  • LIFT. Wonderer Tee
    $27.50
    $27.50
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  • LIFT. BIG Bear Tee
    $27.50
    $27.50
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  • LIFT. K2 Tee
    $27.50
    $27.50
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  • LIFT. Adirondack Hoodie
    $50.00
    $50.00
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  • LIFT. SALT MOUNTAIN Hoodie
    $50.00
    $50.00
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  • LIFT. Summit Hoodie
    $50.00
    $50.00
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  • LIFT. SALT SERIES LS Tee
    $36.50
    $36.50
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  • LIFT. SALT SERIES Tee
    $25.50
    $25.50
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  • LIFT. SALT SERIES Flag
    $29.99
    $29.99
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