This is where it all started.
Nearly 20 years ago, this was the very first logo ever created for LIFT. It wasn’t just a design. It was an idea. A mindset. A belief that effort, discipline, and personal growth could be worn and lived every day.
Before the brand grew, before the movement took shape, this logo represented the foundation. The grind. The early mornings. The late nights. The vision that started it all.
Bringing this logo back means more than revisiting the past. It is about honoring where we came from while continuing to push forward. This piece is for those who appreciate legacy, value hard work, and want to be part of something that has stood the test of time.
We are beyond excited to reintroduce this original mark and share it with those who believe in what LIFT. has always stood for.
This is not just apparel.
This is history.
This is the beginning, again.
Welcome to LIFT.
• 100% chino cotton twill
• Green Camo color is 35% chino cotton twill, 65% polyester
• Unstructured, 6-panel, low-profile
• 6 embroidered eyelets
• 3 ⅛” (7.6 cm) crown
• Adjustable strap with antique buckle
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Nearly 20 years ago, this was the very first logo ever created for LIFT. It wasn’t just a design. It was an idea. A mindset. A belief that effort, discipline, and personal growth could be worn and lived every day.
Before the brand grew, before the movement took shape, this logo represented the foundation. The grind. The early mornings. The late nights. The vision that started it all.
Bringing this logo back means more than revisiting the past. It is about honoring where we came from while continuing to push forward. This piece is for those who appreciate legacy, value hard work, and want to be part of something that has stood the test of time.
We are beyond excited to reintroduce this original mark and share it with those who believe in what LIFT. has always stood for.
This is not just apparel.
This is history.
This is the beginning, again.
Welcome to LIFT.
• 100% chino cotton twill
• Green Camo color is 35% chino cotton twill, 65% polyester
• Unstructured, 6-panel, low-profile
• 6 embroidered eyelets
• 3 ⅛” (7.6 cm) crown
• Adjustable strap with antique buckle
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Size guide
| A (inches) | B (inches) | C (inches) | D (inches) | |
| One size | 20 ½-24 ⅜ | 4 ¾ | 3 ⅛ | 7 ½ |
| A (cm) | B (cm) | C (cm) | D (cm) | |
| One size | 52-62 | 12 | 8 | 19 |